Monday, October 19, 2009

taking pride

proud, adjective
1. feeling pleasure or satisfaction over something regarded as highly honorable or creditable to oneself (often fol. by of, an infinitive, or a clause).
2. having, proceeding from, or showing a high opinion of one's own dignity, importance, or superiority.
3. having or showing self-respect or self-esteem.
4. highly gratifying to the feelings or self-esteem: It was a proud day for him when his son entered college.
5. highly honorable or creditable: a proud achievement.
6. stately, majestic, or magnificent: proud cities.
7. of lofty dignity or distinction: a proud name; proud nobles.
8. Chiefly South Midland and Southern U.S. pleased; happy: I'm proud to meet you.
9. full of vigor and spirit: a proud young stallion.

how great is that word? isn't it something that is associated with grandeur? achievement? sort of like when one liberates a country or saves a human being. it conveys honor and truth.

it's certainly not something you use when describing that you serve a specific type of ice cream, or coffee.

all over gitex in our city dubai, visitors are drinking starbucks coffee from poor, misguided shops that all "proudly" brew starbucks coffee. one place is also proud to sell haagen dazs ice cream. can someone please explain to me where the feeling of pride comes from in serving coffee? it's not like it's a charity that helps deprived inner-city kids, or a campaign to eradicate cholera in africa, it's fucking coffee and ice cream. you're not proud to do that, you just fucking make money. fucking hell people wake the fuck up.

Thursday, October 08, 2009

marketing people

from a shampoo bottle: "calms, nourishes and sleeks unmanageable hair" then as a highlight "helps control coarse, rebellious hair".

is it just me or does this sound like a medicine that is used to treat a hyperactive 5 year-old?

oh, and the same people referred to a watch as "truly unique". yeah, yours and the thousands of others that were made.